Well, it's official:
Martin Brundle has confirmed that he will leave the BBC to become part of the Sky Sports Formula 1 broadcast line-up from 2012.
The former F1 racer and Le Mans winner made the announcement in his Sunday Times newspaper column, saying that the fact that Sky will carry the whole season live - while the BBC will only show 10 races live and the rest in delayed highlights programmes - was key in his decision.
"In 2012 I will be working with Sky Sports F1 television," Brundle wrote. "The fact that their newly-announced and dedicated F1 channel will have no in-race advertising was a key factor, but most importantly I need to commentate on every race live. Recorded and delayed sports television doesn't give me the adrenalin fix I crave.
"There will also be more airtime for the technical features I so enjoy crafting. It's been a privilege to be part of the BBC team, but now I have a new motivation and challenge."
BBC have clearly shot themselves in the foot, continue to see Sky increase their grasp on F1 whilst BBC focus more on strictly come dancing, merlin, Doctor who and the other god awful shows.