Honda might be running on unstable ground....

Posted by Joe_Satriani 
Re: Honda might be running on unstable ground....
Date: December 11, 2008 06:23PM
Posted by: tripleM
The problem for Honda was not only the lack of results but also they had the least TV exposure. The last available data is from 2007 but i am quite certain that the 2008 data is quite similar. If we compare Spyker(FI) who finished last and Honda, the former had 2.5 times more TV exposure.


Re: Honda might be running on unstable ground....
Date: December 11, 2008 07:08PM
Posted by: Nickv
Just coming back to that EarthDream thing. People said that if they hadn't used that, they might still have been there. I do recall vaguely that (some) sponsors did keep paying, even though their names weren't on the car anymore. Is that just me or have others heard that too?
Re: Honda might be running on unstable ground....
Date: December 11, 2008 07:40PM
Posted by: danm
apparantly it will cost honda 150 million dollars to pull out, in terms of buying sponsor deals out from 2009.

isn't that not short of what it would cost them to compete anyway? why not just have the year racing and bail at the end... for all they know, they cliam 2009 they'd be top class, and could have made a profit from good results.

seems there is more to it that first thought.


Jenson drives it like he owns it; Lewis drives it like he stole it
Re: Honda might be running on unstable ground....
Date: December 11, 2008 08:28PM
Posted by: J i m
That would entirely depend on the length of the sponsor deals. You're speculating out of thin air :P
Re: Honda might be running on unstable ground....
Date: December 11, 2008 09:03PM
Posted by: danm
J i m Wrote:
-------------------------------------------------------
> That would entirely depend on the length of the
> sponsor deals. You're speculating out of thin air
> :P

Negatory.

[en.f1-live.com]

F1 exit could cost Honda $150m

Honda has pulled out of Formula One to escape its huge annual budgets it claims, but even walking away from the sport is expected to cost the beleaguered manufacturer an immense sum.

Britain's The Times newspaper, citing 'industry experts', estimates the bill could near $150 million unless a buyer can quickly be found.

Compensation for driver Jenson Button's recently-signed new multiple year contract may be more than $35m, while Honda would have to fund redundancy packages for Brackley's 700 staff.


Should a buyer not be found, Honda will also have to fund the disposal of the high-tech F1 factory, and then deal with the consequences of the termination of dozens of supplier contracts.

"Five years from now, I think history will show we made the right decision," Honda Motor Company President Takeo Fukui said.

Source: GMM
© CAPSIS International



Jenson drives it like he owns it; Lewis drives it like he stole it
Re: Honda might be running on unstable ground....
Date: December 11, 2008 09:28PM
Posted by: J i m
That article does nothing to shed light on the length of the sponsorship terms.
Re: Honda might be running on unstable ground....
Date: December 11, 2008 09:28PM
Posted by: DaveEllis
chet Wrote:
-------------------------------------------------------
> In that case, FI still spending millions to finish
> last ?? It works both ways, Honda still maybe
> spending more but when you think about it isnt it
> a waste of money for FI also?
>
> It's not as easy as just saying no loss because
> they spent millions to finish last is it?
>
> From such a powerful man and for someone that has
> so much influence that is such a poor way to look
> at it. How do you think those 700 people will feel
> reading that? Though not directly refereing to the
> team at Brackley Honda was still that team at
> Brackley.

That is just completely wrong.

Estimated 2008 budget*
Honda $398,100,000.00
Force India F1 Team $121,850,000.00

Interesting Stat here too

$ per point
Ferrari $2,412,209.30
Renault $4,922,500.00
Toyota $7,957,142.86
Honda $28,435,714.29

*Source: Formula Money
More

Also should take into account that Force India was bought in October 2007, making 2008 the first year of competition for them. Since you can't develope a car from scratch in that time, they were still using an old Jordan chassis, whilst Honda had a new one, prepared with a much better team, and with a budget 3 times the size. To compare Force India to Honda is not only flattering for Force India, but simply backs-up Bernies statement about Honda.

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Re: Honda might be running on unstable ground....
Date: December 12, 2008 02:49AM
Posted by: chet
Ok I used a bad example but he based this one one season, finishing 9th.

A season where they openly admited to concentrating on the never to come 09.

And do we need to explain 2007?

as far as the team is concerned 2004/5/6 were all pretty good. his judgement is based on simply looking at the stats for one season really. its like saying shumacher leaving is no loss, he never won according to stats. then again he could have led every single race and retired on the last lap. stats are useless and pointless. for such a powerful man i cant understand why he does not see the bigger picture.

what he says would be no different to saying to lose williams is no big loss. their form is not much better over the last few years.

in terms of budget it's difficult to quote values, they seem to vary from site to site, its a figure i doubt anyone but the team really knows.






"Trulli was slowing down like he wanted to have a picnic" LOL
Re: Honda might be running on unstable ground....
Date: December 12, 2008 03:32AM
Posted by: danm
would Lotus be a good team to use instead?

They left on a poor note, with terrible results in the 90's. Yet despite the form, they were deemed 'a big loss' due to their previous status.


Jenson drives it like he owns it; Lewis drives it like he stole it
Re: Honda might be running on unstable ground....
Date: December 12, 2008 08:05AM
Posted by: SchueyFan
i think bernie is actually pretty accurate in what he is saying.

this exit has already increased co-operation between FOTA and the FIA as they understand they need to urgently cut costs to prevent other teams from leaving.





X (@ed24f1)
Re: Honda might be running on unstable ground....
Date: December 12, 2008 09:50AM
Posted by: DaveEllis

A season where they openly admited to concentrating on the never to come 09.


They didn't admit anything. It is the usuall PR BS. They said the same thing every year. "We're having a bad year, so we'll concentrate on next year." Remember they did that in 2007. Concentrated in 2008. That worked out so well, didn't it?

as far as the team is concerned 2004/5/6 were all pretty good.

Honda weren't a team in 2004/2005. They purchased BAR in 2006. You should also note that Richards (who came in 2002) and Prodrive were responsible for the "glory" (term used loosely) years of 04/05. He took BAR to the front. When he was sacked at the end of 2004, the team rode on his sucess for the next season and then began the slow decline down to where they are now.

Honda as a team in the modern era have brought nothing to the sport. They are simply another team on the grid that nobody cares about. They are not a loss. Dave Richards being replaced as manager of the BAR team was a bigger loss to the sport than the entire Honda team leaving.

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Re: Honda might be running on unstable ground....
Date: December 12, 2008 11:45AM
Posted by: 97kirkc
They also seemed to have a knack of getting rid of more than 1 solid person, not just Dave Richards. Remember Geoff Willis and his replacement...the memorable "whatshisname"?



Re: Honda might be running on unstable ground....
Date: December 12, 2008 06:28PM
Posted by: tripleM
Honda leaving is a loss. No two ways about it. Does anyone really think that someone is going to pick up all the existing Honda obligations? The $1 offer may be good on paper, but operating costs alone would present a problem. Right now cash flow is king and no board or any individual is going to approve paying ~ $100-150 million per year for what is not a profitable activity except for the very top teams.

Then there's Mr RedBull who's probably also looking to cut expenses by merging the teams. STR's existence in addition to financial factors also depends on the goodwill of other entrants.

STR and the team formerly known as Honda are for sale, and yet there's no legitimate interest forthcoming. In the last ten years in a period of huge revenue growth for FOM and a significant increase for the teams only one stable independent team entered F1. Heck, it's always possible to sit around and pretend that a buyer can be found, but recent history suggests that it's very unlikely.

Ecclestone's statement is in some ways self-defeating. Sure Honda were probably the worst managed team in F1, but openly denouncing the value of having a tenth team on the grid doesn't entice any future entries. Honestly it's a miracle that "Jordan" has managed to survive and to continue to rely on miracles like that is simply irresponsible.


Re: Honda might be running on unstable ground....
Date: December 13, 2008 03:23PM
Posted by: chet
Remember they did that in 2007. Concentrated in 2008

Not exactly true, you know full well it is impossible to develop a car without knowing what made the last one so poor.

It is easy to blame Honda's form and significance in F1 on a few people, Nick Fry, Nakawhatever, and then the departure of Willis, the rest of the 700 odd staff certainly are a great loss.

Again it's easy to say spend millions and get it wrong.

Concorde anyone? Considered one of Britains greatest inventions ( though I guess it's a joint venture ) and yet the Concorde was as reliable as the Mclarens of the early 00's!! It wasnt until late in its life they had the fuel tanks and fuel lines reinforced with Kevlar!! Which obviously needed an incident to realise they had a design flaw. The electrical lines were also not well shielded! again something amended later on.

But to judge someones importance by looking at where they finished overal in on year is poor and a poor view from Bernie. For all we know their 09 car could be a F2002. Rather than just put the workers job down to being pointless he could have at least mentioned poor managment which it was!






"Trulli was slowing down like he wanted to have a picnic" LOL
Re: Honda might be running on unstable ground....
Date: December 14, 2008 09:21AM
Posted by: DaveEllis
Not exactly true

Yes exactly true. It was the same old Honda soap opera. "Oh we're doing crap. Well throw out a story about how we're concentrating on next year". Seemed to work well for them didn't it?

Honda is no loss to the sport. If anything it is a blessing in disguise. Not only do we get rid of Nick Fry, but it gives F1 the reality check that it has needed. For too long they have talked about cutting costs, whilst pissing around with engine and gearbox minimum race regulations, and then introducing a KERS system, which has so far show it is in-effective, and doesn't look like it'll achieve anything other than soak up some money, and shock a BMW Mechanic.

STR and the team formerly known as Honda are for sale, and yet there's no legitimate interest forthcoming.

STR is only for sale as long as the new Concorde Agreement outlaws customer chassis.

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Edited 1 time(s). Last edit at 12/14/2008 09:22AM by DaveEllis.
Re: Honda might be running on unstable ground....
Date: December 14, 2008 12:59PM
Posted by: chet
Yes exactly true. It was the same old Honda soap opera. "Oh we're doing crap. Well throw out a story about how we're concentrating on next year". Seemed to work well for them didn't it?

Problem analysis of the RA107 did not stop until towards the end of the season, as Brawn has said many times the RA108 was not a fully designed car until very very late in the season, in fact after I thought he said.






"Trulli was slowing down like he wanted to have a picnic" LOL
Re: Honda might be running on unstable ground....
Date: January 29, 2009 06:11PM
Posted by: marcl
If Honda get money from UK tax payers I am going to be so angry.

They wasted millions for years, I dont want them wasting my money.
Re: Honda might be running on unstable ground....
Date: January 29, 2009 06:22PM
Posted by: DaveEllis
They want a bailout to secure a relatively small amount of jobs, for what could be a very short amount of time. There are much more important companies to save than an F1 team.

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Re: Honda might be running on unstable ground....
Date: January 29, 2009 07:02PM
Posted by: chet
It does seem abit silly.

Though so far ive not read anything about Honda being considered. Only that they can be, and that they fit the criteria as does every other UK based F1 team.

As far as I know nothing more has been said....

edit - [www.autosport.com]






"Trulli was slowing down like he wanted to have a picnic" LOL



Edited 1 time(s). Last edit at 01/29/2009 07:06PM by chet.
Re: Honda might be running on unstable ground....
Date: January 29, 2009 07:19PM
Posted by: DaveEllis
The Honda Motor Company still has to decide what it is going to do with its Formula 1 team and the latest suggestion, confirmed by all concerned, is that the Japanese are talking to the Department for Business, Enterprise and Regulatory Reform about financial aid to keep the team in business.

[www.grandprix.com]

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