Ferrari + Marlboro = Death...

Posted by DaiMOn 
Ferrari + Marlboro = Death...
Date: April 29, 2010 08:06PM
Posted by: DaiMOn
I've just read this article (http://f1.gpupdate.net/en/formula-1-news/233362/doctors-calling-for-ferrari-marlboro-investigation/), and I don't know what is more ridiculous: The fact that the European Public Health Commissioner needed almost 5 years to figure it out what the BAR code means, or the fact that they made free advertisement for Philip Morris on the newspapers.
Marlboro can send a postcard for these idiots, if somebody wouldn't know what the bar code means, they realized now ! :D
Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 08:43PM
Posted by: Guimengo
Haha, since the first time I saw the barcode I wondered if it actually meant Marlboro. I always had a feeling it did but I obviously never cared enough.
Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 08:50PM
Posted by: SchueyFan
I'm surprised anyone had any doubt, it seemed blatantly obvious from the start.





X (@ed24f1)
Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 08:58PM
Posted by: Joe_Satriani
ROFL, I saw this earlier and it cracked me up :D
Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 09:25PM
Posted by: Monza972
Haha, had a fit when I read this!
Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 10:39PM
Posted by: senninho
Yeah, don't ever accuse the EPHC of being slow to react, or there'll be trouble!*




















*In 4-5 years' time.



Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 11:19PM
Posted by: ipswich2007
what a load of rubbish there is a quote that says something like " it resembles the barcode at the bottom of a packet" well ive looked around in shops and the barcode is not at the bottom of a bare marlboro packet , so i dunno what hes on about, also if he means the barcode thats scanned on a till then every package in the entire world has that on so in that respect ferrari could be advertising a pack of tampons or something :P

Re: Ferrari + Marlboro = Death...
Date: April 29, 2010 11:26PM
Posted by: Aqualyx
This was obvious.
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 01:26PM
Posted by: senninho
ipswich2007 Wrote:
-------------------------------------------------------
> what a load of rubbish there is a quote that says
> something like " it resembles the barcode at the
> bottom of a packet" well ive looked around in
> shops and the barcode is not at the bottom of a
> bare marlboro packet , so i dunno what hes on
> about, also if he means the barcode thats scanned
> on a till then every package in the entire world
> has that on so in that respect ferrari could be
> advertising a pack of tampons or something :P

Read it again - what he actually said is 'The bar code looks like the bottom half of a packet of Marlboro cigarettes'.

It does - the 'barcode' on the Ferraris has changed from what was on the '08' cars to something that, at speed, resembles the Marlboro logo that used to be on the cars. It's more blatant than whatever Jordan livery had 'Be on edge' as a non-tobacco livery, but spaced so that you could drop the remaining letters right back in.







Edited 1 time(s). Last edit at 04/30/2010 01:27PM by senninho.
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 05:10PM
Posted by: ipswich2007
2 things i admit you are right that i read him wrong,

but nothing was more blatent than be on edge lool


ps i am a huge ferrari fan and have been since i was 10ish , even when it used to say marlboro i was never even tempted to pick up a pack anyway, so...





Edited 1 time(s). Last edit at 04/30/2010 05:11PM by ipswich2007.
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 06:23PM
Posted by: Monza972
ipswich2007 Wrote:
-------------------------------------------------------
> ps i am a huge ferrari fan and have been since i
> was 10ish , even when it used to say marlboro i
> was never even tempted to pick up a pack anyway,
> so...


my sentiments exactly!
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 06:36PM
Posted by: zulu_85
*Is* Ferrari going to drop Phillip Morris any time soon though? As silly as the news story is, it appears that the branding is now far too much for Australia - [news.bbc.co.uk]

It's not coming into force until 2012 but will Ferrari have to show horrific depictions of smoking-related illnesses on their cars at future Australian Grand Prix or something...?
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 09:39PM
Posted by: Guimengo
I think an image of Eddie Irvine on the side rear wing should suffice
Re: Ferrari + Marlboro = Death...
Date: April 30, 2010 11:47PM
Posted by: EC83
This is actual genius. Did they not guess that when the Marlboro logos apparently disappeared, something else might be replacing them? Talk about delayed reactions. LMAO!

I love you Phillip Morris. :D



Re: Ferrari + Marlboro = Death...
Date: May 01, 2010 12:52AM
Posted by: danm
I does beg the question, when is a logo not a logo?

I mean... you can deconstruct it to kingdom come and back in the name of keeping things subtle, but at what exact stage do, say, the mcdonalds arches stop being the mcdonalds copyrighted logo?

I mean, what if you pixelised the entire thing to bare simplicity and boxes? We are talking an 8 x 8 chunky square grid.

And then a new company had a logo that resembled a very pixellated version of the mcdonalds logo? It is the mcdonalds on, pixellated, but is actually 64 pixel boxes of colour.

Where is the line drawn?

Very grey area this one, because if you remove so much of something, it doesn't really exist then. ie, breaking down the marlboro logo, what if it shared the same font with, say microsoft. It doesn't, but.. in terms of graphic images, colours etc...

What if marlboro and microsoft were the same text, and marlboro got graphically truncated to show just the two 'o's of the logo. They'd look the same. Letter 'o' *gap* Letter 'o'.

At what point does that stop being microsoft, and stop being marlboro? And do they equate to the same thing?

Does that make sense to anyone else, to be it is kinda hillarious. It is almost like you are trying to police the position of pixel locations.


Jenson drives it like he owns it; Lewis drives it like he stole it
Re: Ferrari + Marlboro = Death...
Date: May 01, 2010 09:48AM
Posted by: Dahie
danm schrieb:
-------------------------------------------------------
> I does beg the question, when is a logo not a
> logo?
> […]
>
> What if marlboro and microsoft were the same text,
> and marlboro got graphically truncated to show
> just the two 'o's of the logo. They'd look the
> same. Letter 'o' *gap* Letter 'o'.
>
> At what point does that stop being microsoft, and
> stop being marlboro? And do they equate to the
> same thing?
>
> Does that make sense to anyone else, to be it is
> kinda hillarious. It is almost like you are trying
> to police the position of pixel locations.

Reminds me of this:



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Re: Ferrari + Marlboro = Death...
Date: May 02, 2010 04:59AM
Posted by: St.Hubbins
The graphic of the barcode must surely be copyrighted... So it is either copyrighted as a Marlboro logo or a Ferrari logo, and as far as law goes surely that is all?

----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function. -- F.Scott Fitzgerald
Re: Ferrari + Marlboro = Death...
Date: May 02, 2010 05:05PM
Posted by: SchueyFan
St.Hubbins Wrote:
-------------------------------------------------------
> The graphic of the barcode must surely be
> copyrighted... So it is either copyrighted as a
> Marlboro logo or a Ferrari logo, and as far as law
> goes surely that is all?

But they may have realised the loophole and not copyrighted it.





X (@ed24f1)
Re: Ferrari + Marlboro = Death...
Date: May 03, 2010 02:32AM
Posted by: loren
I love the fact that Ferrari claims that it is just part of the livery.... is that why its also on Ducati's bikes? I wonder if any team other than Ferrari would be allowed to flaunt the rules like this.
Re: Ferrari + Marlboro = Death...
Date: May 03, 2010 12:03PM
Posted by: Dahie
SchueyFan schrieb:
-------------------------------------------------------
> St.Hubbins Wrote:
> --------------------------------------------------
> -----
>
> But they may have realised the loophole and not
> copyrighted it.

It is copyrighted by nature. Somebody created it, thereby it is copyrighted.
It may not have been trademarked, though.

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