erm... i wouldn't really call that thing cheap and crap.. seeing as it is an AMG Mercedes :| maybe I said it wrong way.
You want to have a fast ride and you have to chose between:
AMG mercedes and ferrari f430, they both cost about the same (I'm talking probably about the best that AMG can offer). Which one would you chose?
You would probably chose F430 because:
1. Ferrari sounds expensive, they made/make some of the fastest and most beautiful cars. On the other hand, some mercedes models can cost the same as ferrari's, but mercedes doesn't sound as expensive as ferrari, it's nothing special. You see a mercedes on the street and you say: ''Oh look, another boring germany designed mercedes'', but when you see a ferrari, lambo or 911 carrera you say: ''Wow, look at that car!''.
2. Mercedes have such boring design IMO (as most of german cars), they are usually in boring silver color and because of that they don't stand out. I think that most people that don't watch F1 often even don't see the safety car if they don't look closly (even if they do, they don't know which model is it) but if F1 would use some sportiar brand for SC many people would notice that SC is there and it would be better for the spectators too, because most of them would rather see a sport car instead of mercedes (even if it's so sportier and whatever, it's only a mercedes after all).
3. Yes, I hate most of german cars
4. Mercedes should use F1 for promotion of their road cars, like BMW does in motogp when they give one of their cars to the fastest man on official tests and one to the best qualifier. It's true that this would be more complicated in F1 because of other car companies, but it would be a good promotion even if the car would be given away for charity.
5. This post sounds totally weird to me, because I'm sleepy at the moment. I hope you'll understand what I want to say.
6. The end.