"The sequence of events in the advert is actually split into two shots - shooting the whole thing in one go would have been too expensive. "
"Having said that, the shoot was still a major feat of technical planning. The two minute ad took six months to plan and almost a week to film. The production needed over 600 takes, 20 sets of alloy wheels, 10 bonnets, 15 pots of paint and two handmade pre-production models of the new Honda Accord. One was used for the final shot and the other was taken apart for the bits you see crashing into each other. "
"For example, the sequence where the tyres roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight at the bottom of the tyre and when the tyre is knocked, the weight is displaced and in an attempt to rebalance itself, the tyre rolls up the slope.
In another sequence some bolts skim across the surface of a table and drop on to a see-saw. The technicians had to ensure that there was exactly the right amount of oil on the surface. "It was trial and error as to how much oil was put there because it had to slow the pace down for them not to shoot off the edge," says Steiner"
TAken from [
www.guardian.co.uk]
No two ways about it, its impressive as hell