I guess its because of who he is. The king. Everybody wants to beat him and everybody who is able to do it enjoys it a lot. And he was also fastest driver of all if you remember.
Sure big hand to Vettel for "winning teams competition actually alone". But witout Schummy he wouldnt have got so far..
Alister sure was also big name in there for reason you mentioned but as driver he is only shadow of Colin.
And Pastrana makes big show everywhere he goes that is sure. :P
Kimi, so, Massa Fernando Sebastian is faster than you. Can you confirm you understood that message?